Green Product Ikigai
What is it?
The Green Product Ikigai template helps product professionals relate sustainability initiatives to business needs.
Which problem does it solve?
Too often, sustainability efforts are disconnected from the value delivery of the organisation. Consequently, the sustainability efforts lack impact. This causes frustration and conflict.
Who should be involved?
The template can be used by a single person, a team, or a cross-functional group.
Ideally, representatives from sales, service, sustainability, product, strategy, and finance are involved.
External innovators could contribute to infusing inspiration.
How does it work?
The Green Product Ikigai follows an iterative process of at least three loops:
Answer the questions in the four circles: Customer, planet, team & strategy.
Fill in the areas in which two circles overlap: How do two dimensions support each other?
Fill in the area where all four circles overlap: What activities drives success in all four dimensions?
What to be cautious about?
Don’t get distracted by side topics. Focus on the core value delivery of the company not adjacent activities like emission compensation, donations or what is regarded as industry standard and good practice anyway.
Where to find more about it?
Find a Miro Template of the Framework here:
https://miro.com/app/dashboard/?miroversePath=%2Fgreen-product-ikigai%2F
Who contributed to its creation & development?
The creative process is mostly a collective cultural process of creation, inspiration, copy & remix. Therefore, the following entries shall be understood as markers of significant milestones of this concept, not as an exclusive and exhaustive list of all people involved
The concept of ikigai stems from Japanese culture. Japanese psychatrist Mieko Kamiy started to make it more popular with her book “On the Meaning of Life” (生きがいについて, ikigai ni tsuite).
The Green Product Ikigai has been created by the team of Green PO.